To launch Chris Paul's newest shoe, the CP3.V, the Jordan brand created the "Quick Controls Chaos" campaign, which tells the story of how Chris's quickness causes chaos both on and off the basketball court.
The site is designed to illustrate how Paul's quickness causes chaos both on and off the basketball court. It gives users the control to view live action film from anywhere in a nearly 180-degree arc. W+K's production team, together with production company Prettybird and Identity FX captured all film assets on an array of 17 Epic Red cameras before building the website. Behind the scenes, over 100 streaming videos are swapped out on the fly as the user changes angles and speeds. Users can also interact with the film, discovering additional content and information.
Awards
SITE OF THE DAY FEBRUARY 21 2012 - FWA
Case Studies
Identity FX's Use Of Nuke On Nike Commercial
Articles
Being the commissioner might feel like a thankless job, but we're changing its reputation from one of sheer dread to unbridled anticipation. This integrated campaign shows commissioners wielding their power, while an online toolkit provides commissioners with the tools they need to invite, enforce, grade and decorate their leagues.
The website, a Fantasy Football Commission Toolkit, gives the Commissioner everything he or she may even need to manage their leagues. The highlight of the Toolkit is the "League Inviter," a tool that lets you create a customized video that simulates an on-air interview with SportsCenter star Robert Flores to invite your chosen teammates into your league.
There's also "The Enforcer," which lets Commissioners deliver messages to your team managers, rapping them sharply on the knuckles and nagging them to remind them about drafts, lineups and other, serious business. "Report Card" lets you grade teams' draft results, while a "Team Gear" tool lets you create personalized jerseys for your team.
Unveiled at ADCOLOR Live! was news that for the first time ever, ADCOLOR will launch its very own App in early October. In collaboration with Wieden + Kennedy, the app will feature a comprehensive schedule, site map, attendee profiles, photo booth and an honoree slot machine. Powered by a MacBook and Arduino, the slot machine accepted special tokens given to conference attendees -- and randomly chose winners. Prizes included a breakfast session with an award recipient!
Bringing Sand To The Desert: Our Custom ADCOLOR Slot Machine Goes To Vegas
To inspire small business owners to take their destinies into their own hands, and online, we created 3 campaigns centered around real businesses. The leading site was Gato Chapeau, or Cats With Hats. Upon visiting the page, users could upload their favorite cat photo, select and place a hat that best suits their feline friend, and share their photo on Twitter.
GoDaddy TV Commercial, 'Cats With Hats'
Along with their names, time, and money, celebrities are now being asked to donate their social media feeds to good causes.
Consider a pro bono campaign from OgilvyOne on behalf of the United Nations, which is designed to highlight the stories of survivors of natural disasters around the world.
For the effort, the agency is taking over several billboards in Times Square, and -- with their permission -- the social media feeds of numerous celebrities and influencers.
The idea is to use celebrities’ social reach to spread real stories from people affected by crises in countries such as Syria, South Sudan and Afghanistan.
“These stories need to be told but the people behind them don’t have the platform,” said Jeremy Wilson, director of creative strategy at OgilvyOne Worldwide.
The Chemours Company, commonly referred to as Chemours, is an American chemical company that was founded in July 2015 as a spin-off from DuPont. Our team at Ogilvy assisted in launching this company into the world with creative executions across a variety of channels, from print and video to internal and shareholder communications. We launched their global site to announce the companies formation. Content is uploaded through a CMS, and the site is still very active and in use today.
IIKEA and Ogilvy worked together to create a user-generated catalog of personal user spaces that use IKEA furniture. Participants take pictures of their homes and upload them to the Share Space site and tag the IKEA furniture they own. Shared photos are available to the larger IKEA community. Visitors to the site can browse by featured Share Spaces, categories or by specific furniture types. IKEA Share Space allows users to see IKEA products in real world living environments made by their peers.
To secure the account with IBM, Ogilvy pulled off one of the biggest campaigns in history. During the US Master, IBM ran 62 unique spots. To introduce the new campaign, “Made With IBM,” the company dispatched three filmmakers to 17 countries to document its technology in action. About half of the spots, which are 30 or 60 seconds long, feature businesses, public agencies and other IBM customers.
The US Masters audience were encouraged to visit the Made With IBM site. Because the commercials only ran once, the site complimented the ads in that viewers could dive deeper and learn how data can have a positive impact on business and keep companies innovative.
To support the impressive amount of videos, the site required a sophisticated video manager. The manager gracefully added and removed videos to lighten memory allocation, while also marking unfinished video to ensure the user has a seamless experience.
Awards
Effie Awards - Silver - Corporate Reputation
Effie Awards - Silver - Buisness-To-Buisness
Effie Awards - Bronze - Media Innovation : Existing Channel
Effie Awards - Finalist - Internet / Telecom
Articles
Ad of the Day: IBM Ran 62 Different Spots on the Masters. So, How Did That Go?
Masters Spots Will Tell IBM’s Story in a New Way - New York Times
On September 30, 2013, YouTube uploaded Announcing the first-ever YouTube Music Awards, on its own channel. The video revealed that the award show would be presented by Kia. Several of the nominees, such as Epic Rap Battles of History and Eminem promoted their videos, in hopes they would win. Innovation of the Year nominee, DeStorm Power, also made a video asking his fans to vote for him stating, "Let's bring one home, and keep it in the family," referring to the fact that he is considered a homegrown YouTube musician. Kia served as the event's main sponsor.
YouTube Music Awards Director Spike Jonze Says 'Even If It's Messy, It'll Be Live'
It all starts with the best coffee we can find and continues from there to the clean Californian modernism of the design of our cafes to our top-drawer food and pastries. And though we stress the quality of our food and drink, no number of artful cappuccinos or bean sourcing can replace our abiding desire to show you a nice time. It’s because we believe that community is what makes a great café tick. For us, even a quick stop into Réveille is about hospitality, service, the complete experience.
To celebrate YouTube's Geek Week the video site has created a quiz designed to help you find out exactly how geeky you are. There are 25 different clips in total but only ten are shown during each quiz. The IQ score to aim for is 300. Each video clip is shown with three multiple-choice answers but no questions. The clip begins and the player has to identify what show or video it is from, guess what the question could be and pick the corresponding answer. Clips are only shown for five seconds before the page reloads and the next video is played. Circles underneath the videos track the player's progress. Questions in the quiz include subjects such as the video game Hitman, developer code, solar system planets, skydiving, gases and minerals and cult TV shows. The questions are generated at random and use clips from YouTube videos, TV shows, How-to instructional clips and more to create a Geek IQ score.
August 4th through August 10th, YouTube (in conjunction with your friends at Nerdist) will be shining the spotlight on 100 popular channels to bring you the first ever YouTube Geek Week, an internet celebration of the geek/nerd community!
Each day of Geek Week will be hosted by a different YouTube powerhouse, showcasing that days geeky highlights.
